Toyota to Produce New Ultra-Compact Truck, Relaunch Scion Brand in Indiana
Toyota's manufacturing facility in Princeton, Indiana, will produce a new ultra-compact utility truck, which will also serve to relaunch the "Scion" brand.
Indianapolis, IN, November 10, 2026 — Toyota is set to manufacture a new ultra-compact utility truck at its facility located in Princeton, Indiana. The production of this new vehicle is significant as it is also slated to be the model that relaunches the Scion brand.
The Princeton, Indiana, plant, which has been a key manufacturing hub for Toyota in the United States, will be the site for the assembly of this upcoming model. Specific details regarding the truck’s design, features, or target market were not immediately available. However, the announcement indicates a strategic move by Toyota to introduce a new segment of vehicle production.
Furthermore, the decision to leverage this new truck for the relaunch of the Scion brand marks a notable shift in Toyota’s brand strategy. Scion was originally established by Toyota in the early 2000s as a marque targeting younger consumers with distinctively styled vehicles. The brand was discontinued in 2016, with its models being absorbed into the Toyota lineup.
The specifics of the relaunched Scion brand, including its positioning and the full model lineup beyond the upcoming ultra-compact utility truck, have not been detailed. Toyota has not yet provided a timeline for the production start or the official debut of the vehicle and the revived brand. The company has also not disclosed the anticipated investment or job creation associated with this new manufacturing endeavor at the Princeton facility.
Story summarized from the original created by Matt Adams on fox59.com, see more information here.
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