Indianapolis Colts and Fanatics Expand Partnership, Revitalize Pro Shop
The Indianapolis Colts and Fanatics have extended and expanded their partnership, which includes the newly renovated Colts Pro Shop at Lucas Oil Stadium.
Indianapolis, IN, August 12, 2026 — The Indianapolis Colts have announced an expansion and extension of their existing partnership with Fanatics, a global leader in sports merchandise. This collaboration includes significant updates to the Colts Pro Shop located at Lucas Oil Stadium.
The expanded agreement will see Fanatic’s role in the team’s retail operations grow, encompassing the newly renovated Colts Pro Shop. Details regarding the specific terms of the extension and expansion were not immediately available.
The renovation of the Colts Pro Shop at Lucas Oil Stadium is a key component of this enhanced partnership. The updated retail space aims to provide fans with an improved shopping experience, offering a wider selection of official Indianapolis Colts merchandise.
Fanatics, known for its extensive work with sports leagues, teams, and athletes, will continue to leverage its expertise in e-commerce, retail, and brand management to support the Colts’ retail strategy. The company’s involvement is expected to enhance the availability and quality of fan gear both at the stadium and through other channels.
This renewed and expanded partnership underscores the ongoing relationship between the Colts and Fanatics, signaling a commitment to delivering high-quality merchandise and fan engagement opportunities. Further details about the partnership and the offerings at the renovated Pro Shop are anticipated.
Story summarized from the original created by Google News on news.google.com, see more information here.
