Arun Icecreams Expands Its Global Presence With Debut at the 2026 India Day Parade at New York’s Madison Avenue
Arun Icecreams, India’s most loved and popular ice cream brand from Hatsun Agro Product Ltd., made a strong impression
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Arun Icecreams, India’s most loved and popular ice cream brand from Hatsun Agro Product Ltd., made a strong impression in New York during the 44th Annual India Day Parade held on Madison Avenue on August 16, 2026.
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Arun Icecreams brings sweet flavors to New York City during the 44th Annual India Day Parade on Madison Avenue
As part of one of the world’s largest celebrations of Indian culture, organized by the Federation of Indian Associations (FIA NY-NJ-CT), Arun Icecreams showcased its brand through a custom-designed parade float. The brand also hosted two activation booths along Madison Avenue, where more than 15,000 premium ice cream samples featuring Butterscotch sandwich, Cream n cookies Donuts, Vanilla bites, Popitos kacha mango & Malai Kulfi signature flavours were served.
Commenting on this, Mr. R.G. Chandramogan, Chairman, Hatsun Agro Product Ltd., said, “For decades, Arun Icecreams has been loved by generations of consumers in India. We are delighted to bring those familiar flavours to the United States, where they can be enjoyed not only by the Indian diaspora, but also by Americans looking to experience authentic Indian ice creams made with the quality and care.”
The New York activation highlights Arun Icecreams’ broader global expansion efforts and strengthens its connection with U.S. consumers through a high-profile cultural platform that celebrates India’s independence and vibrant culinary heritage.
About Hatsun Agro Product Ltd:
Hatsun Agro Product Ltd. (HAP) Is a leading private sector dairy player in India. HAP procures milk from select fine quality cattle collected directly from over 5,00,000 farmers, chosen with care. HAP follows quality standards certified by the prestigious ISO 22000. HAP’s portfolio includes Arun Icecreams – South India’s leading ice cream brand, Arokya Milk & Milk products – the country’s largest private sector milk brand, Hatsun Dairy Products – a rapidly growing, wide portfolio brand of dairy products, ibaco – Premium chain of ice cream outlets enabling consumers create their own ice cream sundaes.
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