Investigating the Origins of the Indianapolis Motor Speedway’s ‘Kiss the Bricks’ Tradition
A WISH-TV report investigates the origins of the tradition of "kissing the bricks" at the Indianapolis Motor Speedway.
Indianapolis, IN, July 25, 2026 —
The unique tradition of “kissing the bricks” at the Indianapolis Motor Speedway, a practice observed by race winners and other notable figures, has a history rooted in a specific moment and has since evolved into an iconic part of motorsport lore. A recent investigation by WISH-TV delves into the origins of this beloved ritual.
The tradition traces its beginnings back to the 1996 Indianapolis 500. After securing a victory, the racing team of Damon Hill famously kissed the bricks on the start-finish line. This spontaneous act of celebration was captured and resonated with fans, marking the informal inception of what would become a widely recognized custom.
Prior to this, the Speedway’s bricks were largely covered by asphalt over the years to provide a smoother racing surface. However, in 1961, the entire track was repaved, leaving only a small section of the original bricks exposed at the start-finish line. It was this remaining stretch that became the focal point for the celebratory kiss.
The act of kissing the bricks symbolizes a moment of triumph and a connection to the historic venue. Over the years, drivers, team owners, and even visiting dignitaries have participated in the ritual, solidifying its place in the Speedway’s narrative. While the exact inspiration for the team’s initial act remains a subject of discussion, the 1996 victory by Damon Hill is widely cited as the catalyst for the tradition’s widespread adoption.
The WISH-TV report highlights how this simple gesture, born from a moment of post-race exuberance, has transformed into a significant cultural touchstone for motorsports enthusiasts and a cherished part of the Indianapolis 500 experience.
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